So you want to know whether it is legal to purchase email lists? If you are a marketer or an internet business then it is certainly something you have contemplated doing before. The issue is that there are certain things you need to be cautious of when it comes to this activity, as there are also unscrupulous marketers who are just interested in your money and will not deliver on any of the promises they make. If you are searching for an alternate method of promoting and collecting your subscriber list then one option you may want to explore is purchasing an optin email list.
One of the major reasons you may consider about buying email lists is that this is a lot cheaper method to do it. However you need to be aware of how many unscrupulous marketers really attempt to pull the wool over your eyes. These marketers know what it takes to attract subscribers to join their mailing list, and then they will try to sell these subscribers the next time they advertise their goods. Although it is rare that someone who is genuinely attempting to assist you can do this deliberately, it is nevertheless conceivable.
This is why it is essential that you purchase your lists from a trustworthy business. You will want to verify that the individuals who possess the lists have really paid for them. There is an easy method to verify this. If a business makes you a request for information about the purchase of their email addresses, then you should presume that they have really paid for the addresses. Any business that does not ask for this information should raise some red flags. You should also be cautious of businesses that just demand money for shipment.
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There is another reason you may question whether it is legal to purchase email lists is if you are really sending unsolicited email marketing materials. If you are doing this then it is probable that the individuals on the list are not truly interested in what you are providing. When someone receives an email marketing solicitation such as one regarding a discount on a particular product, they usually think nothing of it until they get an actual offer in their mailbox. Then they may see the fine print that actually says something like "save $20 on your next purchases" or "you will receive a discount of up to 50 percent ". Then they instantly start looking for ways to redeem their discount. Chances are that most people who receive these types of solicitations are not really interested in the discount that you are offering.
A third reason, you may question whether it is legal to buy email lists is if you are trying to send unsolicited emails in bulk. If you are going to do this, then it is important that you do not use hyphens. Hyphens will cause the email to sound like an advertisement. Although many people do use hyphens when they are referring to products instead of names, this is still considered unsolicited email marketing. So make sure you either include all names or do not use them at all when sending out promotional information.
These three reasons are not the only reasons you may wonder if buying an email list will hurt you. There are also other reasons you may consider. However, if you are thinking about trying this tactic, you should always make sure you have a legitimate opt-in form on your website. This is very important and you should never neglect it. Opt-in forms are vital to the success of any email marketing campaign and should never be overlooked.
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