Quality back links pointing back to your website are perhaps one of the first search engine ranking factors. If other high quality sites link to a web site, it sends strong signals to search engines, telling them that the related-to site is beneficial, useful, and worthwhile to see.
Getting backlinks pointing back to your website has become extremely important for Search Engines. Search engine crawler bots, called spider bots, use these backlinking networks to index the web pages that a user types in the search box.
For example, if you type in "How to make money on the Internet" in Google's search engine, the top sites in Google's result page (SERP) have thousands of highly-related web sites linked back to their main sites. If you were interested in the first site listed in the search results, you would have to click on another link in order to get to the first site listed.
Search engines see high-quality backlinking networks as highly relevant websites. They rank these sites higher than websites with lower levels of relevant links. Websites that don't have backlinks from high quality sites have much less value to Google, Yahoo, Bing, and other search engines.
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So, how do you get your site ranked high enough so that these search engines recognize it? Search Engine Optimization (SEO) involves writing keyword-optimized content that contains keywords relevant to your business niche and creating backlinks to your website from these keywords-rich articles. In essence, you are using SEO techniques to get a high ranking in the SERPs, then getting more quality backlinks pointing back to your website.
The easiest way to accomplish this is to write articles and submit them to the many backlink networks available. By doing this, you are able to get the same benefit of getting high-quality backlinks as a search engine ranking campaign. You can then submit these articles to article directories or use them as an anchor text link, which will point to your main site. to create even more backlinks for your site.
The backlink networks are a great way to boost your site's rankings and the quality backlinks you get. However, there are a number of ways you can go about getting quality backlinks from the most appropriate sites. For example, your links can be from sites that are well-known and well-established, but also from newer, lesser known, but very high-quality backlink websites.
In addition to using these established backlink sites to get backlinks, you may also want to post your website address on other sites that are very high-quality websites. You can place this address on their web pages or blog posts. The search engines will find this link and consider your web page as relevant to the website, which will give your site a higher ranking.
Finally, you can join social bookmarking networks such as Digg or Stumbleupon, as these allow you to leave links on other people's network's pages. This lets your site show up in the results for their networks, as well as giving your site a higher ranking. Although, you should remember that Digg and Stumbleupon are very popular search engines and are used heavily by many users.
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